A couple of years ago Dove started up the Campaign for Real Beauty and released this video.
You may have already seen it. Basically it shows as they take a nice, but semi-ordinary looking woman and you watch as she envovles into a model through makeup and computer manipulations. The point is to remind you that supermodels don't wake up looking like you see them on magazine covers. I recently had my own evolution day. By now you have probably seen my pictures on Facebook, but there is one image that you haven't seen yet. It's the "before" shot. Although I treasure each and every comment I got on my images, I realized that I wouldn't feel true until I also posted this one. There is only one that I really used the reshaping program on and I think it was pretty clear which one, it didn't look like me anymore.. EVERYONE can get results like these with the right photographer (thanks Keith!), makeup artist (seriously Paula, awesome work), and retoucher (even if I do say so myself).
Rocky said something wonderfully sweet about the whole thing. He said the "after" is how he always sees me. This gave me a new perspective on my job. I'm not taking away wrinkles or covering up who you are. I am making your portrait look the way the people who love you see you every day. That is a pretty cool job to have.
I think that the magazines have gone too far. You can make someone look good, even great, without shaping them into a different person. I kind of feel sorry for girls like Kelly Clarkson, who is such a beautiful woman, but over and over again they take her image and fit it into the mold of the shape they think she should be. The industry as a whole is really pushing that whole "truth in advertising".